Sunday, August 25, 2019

FreightBro and JOC.com hosted their 1st India Logistics Technology Summit

MUMBAI: FreightBro, India’s first freight forwarder facing platform, associated with Journal of Commerce (https://www.joc.com), a go-to portal providing information on international container shipping & logistics hosted their first ‘India Logistics Technology Summit’ at the Centre of Incubation and Business Acceleration, Navi Mumbai.
The summit witnessed sessions on how software can make key ocean freight processes and capabilities more efficient and less costly, potentially positioning India as the key growth market for world trade in the coming years.
Mr. Raghavendran Viswanathan, CEO & Co-founder, FreightBro, said, “The acceptance curve of the freight forwarding industry for digitization will be gradual and eventually inevitable. There will come a point when the freight forwarder will make decisions looking at dashboards rather than just using it as a price comparison tool. We are glad to contribute to the logistics industry by co-hosting industry led events with the presence of a rich mix of professionals who are working towards digitizing freight forwarding.”
Mr. Eric Johnson, Senior Editor - Technology, JOC.com, said, “It is an interesting phase as we witness logistics networks moving towards supply chain networks with front end and back end technology working seamlessly. We are glad to partner for our first event in India with FreightBro, a key enabler in using cutting edge technology to scale up operation management for the freight forwarding community.”
The panel discussion brought up interesting conversations and observations; plug and play software start-ups offer a layer of flexibility and standardization to the freight forwarding community, the technology platforms act as salespersons reducing customer acquisition costs and older players are opening up to technology once they realize that it is enabling them in all possible ways.
The event showcased the potential of technology to completely change the landscape of international freight movement by reducing reliance on manual processes and paper-based documentation for freight forwarders.

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